Yossi Del Valle

2352 Thunder Gulch Road, Montgomery IL, 605380 · (954) 415-6855 · yossidelvalle21@gmail.com

Offering a proven track record in marketing advertising, web marketing and customer services strategies that have build strong brands and growing profits in a competitive market. A strong leadership role along with team building that quickly inspires confidence, respect and trust with clients, management and peers to handle all types of situations

Experience

Digital Marketing Manager

Hyzon

I facilitated lead placement for the sales team through internal CRM systems, enhancing lead management efficiency. Additionally, I managed and cultivated relationships with 3rd party vendors on social media platforms. My role involved orchestrating successful tradeshows and events to showcase Fuel Cell Vehicles, contributing to increased brand visibility. I oversaw email campaigns, websites, and analytics for various business teams, providing insightful monthly reporting. Moreover, I contributed to visual content creation through “amateur” photography and video production.

May 2022 - Present

Digital Marketing Manager eCommerce

BERNINA of America

Maintain internal CRM systems with other 3rd party software for business needs. Manage and maintain our eCommerce system on setup, inventory, product launches and customer club programs. Collaborate or worked with different agencies on digital / website assets to implement strategies by increasing customer impression and engagement. Maintain / overseen email blast, websites, and analytics for all of our business teams sites and provided monthly reporting. Some light technical assistance with B2B and B2C internal help on our systems re-garding warranty. Establish process on internal projects in our marketing department to increase productivity and save on cost.

December 2020 - May 2022

Digital Marketing Manager - Remote Position

Quest Technologies

Plan and execute the online marketing/social media components for brand awareness, lead gen and driver engagement and recruitment for clients, point of contact for clients on reporting, changes to website and other digital marketing services. Develop strategic social media campaigns including crafting and posting content across multiple social channels. Manage execution of all email campaigns including editing messages, leading design and copy reviews, structuring A/B testing, scheduling deliveries, and reporting on results. Track web visits, testing landing pages and web features for clients.

July 2018 - December 2020

Accessories Media Designer

JM Family | Southeast Toyota

Work with multiple departments on marketing materials for product launch and release. Create marketing material for sales teams and other departments. Bring to the table win-win survival strategies to ensure proactive domination. Assisted on worked on different mainframe systems to help clients order, supplies and other related packages. Create weekly email blast to the field on new products and advertisement. Updated website photo assets, digital marketing assets for all HTML platform in English and Spanish sites.

May 2017 - July 2018

Interactive Media Designer

JM Family | JM Lexus

Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the loop on focusing solely on the bottom line.

August 2011 - May 2017

Education

University of Phoenix

Bachelor of Information Technology
Interactive Media Designer
August 2010 - September 2014

Dickinson High School

English Major
September 1996 - June 1999

Skills

Programming Languages & Tools
Workflow
  • Mobile-First, Responsive Design
  • Cross Browser Testing & Debugging
  • Cross Functional Teams
  • Agile Development & Scrum

Portfolio



Digital Marketing / GIF

Worked with third party vendor to create a animiated GIF of a sewing machine to use for web and Google Ads. The design was something I was going for and our vendor was able to add animation to the project.

Project Details

  • Adobe Photoshop
  • Adobe After Effects
  • GIF for Website / Google Ads

Website Displays Ads

Website banners for promotions and sales applied in different sizes..

Project Details

  • Adobe Photoshop
  • Custom HTML with CTA and URL Tracking Codes


Website

Custom HTML website design / layout for upcoming promotions with image carousel display.

Project Details

  • Adobe Photoshop
  • Adobe Dreamweaver
  • CRM / Kectico Website


Social Media Ads

Different social media ads for various clients. Each had a different purpose as far as reaching a goal, brand awareness, and promotion.

Project Details

  • Adobe Photoshop
  • Social Media Ads
  • Facebook Ads
  • Instagram Ads


Email Blast / Web Banners

Worked with Paramus Hyundai. Created web banners, email blast to their service customers.

Project Details

  • Adobe Photoshop
  • Custom HTML with CTA and URL Tracking Codes
  • Direct Mail / Retargeting Emails


Email Blast

Custom HTML Email blast and some with VinSolution (CRM), CDK (CRM), Survey Monkey and MailChimp.These email were sent to internal and external database finding the right demographic based on managements direction or by data driven analysis.

Project Details

  • Adobe Photoshop
  • Custom HTML with CTA and URL Tracking Codes
  • Direct Mail / Retargeting Emails
  • English & Spanish Email Blast


Logo Design / Branding

From a boxing trainer, a landscaping company to a start-up company. Your logo represents your brand and how people will see your products and services.

Project Details

  • Adobe Photoshop
  • Adobe Illustrator
  • Different formats provided


Digital Marketing / GIF

Technology is growing and you need to be up to date with the newest form of showing your product and service. Mobile phones are in everyones hand and using a GIF can show so much within a matter of seconds. This project was the lanuch of a vehicle package: Tacoma XSP

Project Details

  • Digital Photo Assets
  • Adobe Photoshop


Digital Print

Not only is your logo / brand important but what you had out and provide to your clients is as important. Here we have a pull-up banner for events, business cards and flyers. Essential for your business.

Project Details

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator


SEO / Google Adwords / Bing

Your website is your digital business card and providing a retargeting plan to have customers remember your product and services is very important. Google Adwords and Bing Ads provide that tracking marketing service to find your type of demographics to your needs

Project Details

  • Adobe Photoshop
  • Google Adwords
  • Google Analytics
  • Bing Ads


Google Analytics / Google Adwords

This Google Analystic report shows a 30 second video done on YouTube highlighting a social media company that was viewed 9,000 times within a couple months. $130 was the total budget

Project Details

  • Adobe Photoshop
  • YouTube
  • Google Analytics


Google Analytics

A Google Report comparing website traffic from two different websites. Website A built in 2017 and Upgrade website B built in 2018 and showing data of changes.

Project Details

  • Adobe Dreamweaver
  • Google Adwords
  • Google Analytics
  • Bing Ads


Social Media Ads | Freelance

A video testimonial created for Autobon Leasing, Auto Brokers regarding the services they received from a customer. We created a Facebook ad showing what the customer experience and got over 9,000 views from $50 budget.

Project Details

  • Adobe Photoshop
  • Facebook Ads
  • Google Analytics
  • Website tracking


Social Media Ads

A campaign created on Facebook for JM Custom Creations. This Facebook Ad was created to create awareness on the Hydro Dip and creating some cool patterns on certain objects. Our budget was $200 and got 600 unique clicks to the website to get information on the product.

Project Details

  • Adobe Photoshop
  • Facebook Ads
  • Google Analytics
  • Website tracking


Social Media Ads | Designs

A campaign created on Facebook for JM Lexus. This Facebook Ad was created to create awareness on different sales events. Post boosted.

Project Details

  • Adobe Photoshop
  • Facebook Ads
  • Google Analytics
  • Website tracking


Social Media Ads | Designs

Social media assets design for JM Lexus and promoting different sales events.

Project Details

  • Adobe Photoshop
  • Facebook Ads
  • Google Analytics
  • Website tracking


Social Media Ads | Designs

Different social media post that connect the consumer to the product..

Project Details

  • Adobe Photoshop
  • Facebook Ads
  • Google Analytics
  • Website tracking


Photography / Marketing Assets

Project Details

  • Adobe Lightroom
  • Adobe InDesign
  • Adobe Photoshop
  • Nikon D8100 to take photos


Logo Design

Custom logos for different businesses.

Project Details

  • Adobe Photoshop
  • Adobe Illustrator


E J Torres Website

Second website version for E J Torres. A responsive website to allow customers to setup appointments during tax season. Click here to view site.

Project Details

  • Adobe Dreamweaver
  • Adobe Photoshop
  • Custom Website


Autobon Leasing Website

A brand you website to provide a new business the ability to sell / wholesale new and used vehicles. Click here to view site.

Project Details

  • Adobe Dreamweaver
  • Adobe Photoshop
  • Google Analytics
  • Social Media Marketing


VIDEO - JM Custom Creations - Lexus IS 350 F-Sport

This short video for JM Custom Creations was done a while back for this local Florida creative group of guys. I was able to take this great looking car and get some great video shots to showcase on social and help get the vehicle sold.

Project Details

  • Footage capture on a Sony A7r Camera
  • Footage put together in Final Cut
  • Footage and edit done by Yossi Del Valle

VIDEO - Social Media Promo

A buddy of mind asked me to put some ideas of how we could promote his business. So I went down to his office and just told his staff to act normal while they worked and I was able to create this short social media video. Click here to view site.

Project Details

  • Footage capture on a Nikon D3500
  • Footage put together in Final Cut
  • Music created onLogic Pro

VIDEO - Restaurant Social Video Promo

A Friend of a friend refer me to a restaurant owner in Savannah, GA. He wanted to create a quick social media video to highlight his restaurant. He didn't have video so he sent over some images and I was able to create a photo / collage video.Click here to view site.

Project Details

  • Video created on Adobe Premier
  • Music created on Logic Pro X

VIDEO - Vendor Social Media Promo

A buddy of mine wanted to grow his new product he just got off the ground. I was able to record and use still images to create this social media video. Click here to view site.

Project Details

  • Footage capture on Sony A7rii
  • Footage edit on Final Cut Pro
  • Music created on Logic Pro X

VIDEO - Vendor Social Media Promo

A client approved me to create a promotional video regarding his new business in the roofing industry. I was able to meet up with the client, use my drone to show a before and after video to promote on his website. Click here to view site.

Project Details

  • Footage capture on DJI Mavic Drone
  • Footage edit on Final Cut Pro
  • Music created on Logic Pro X

VIDEO - Testimonial Video

A client asked me to visit one of his clients and ask some questions regarding the services and customer service of the company and capture that within a video to showcase on his website and social media outlets. Click here to view site.

Project Details

  • Footage capture on Sony A7rii
  • Footage edit on Final Cut Pro
  • Music created on Logic Pro X